As Lead Brand Designer for End Violence Partnership, hosted by UNICEF, I developed the organization’s brand guidelines and led concept development and visual direction from strategy through final execution across global campaigns and initiatives. I translated complex social issues into cohesive, emotionally resonant visual systems spanning print, digital, environmental, and experiential touchpoints. In this role, I collaborated closely with photographers, writers, producers, and cross-functional stakeholders to deliver work that engaged governments, partners, and international audiences, helping create a scalable brand system adopted across advocacy efforts worldwide.
End Violence
Global Brand & Campaign Design
I had the privilege of leading the vision and execution of the Safe Online video showcased below, a key piece of multimedia content created to communicate the Safe Online mission in a clear and compelling way. Developed in collaboration with Sandbox in Toronto, Canada, the project brought together strategic storytelling and thoughtful design to engage a global audience. My role involved overseeing every stage of production from concept development and creative direction through final delivery ensuring that the finished video not only resonated with viewers but also faithfully reflected our core message and the broader goals of the campaign.
